What does "selling jackets" mean in this context?
>It’s like the old Jackie Mason joke — A man is selling jackets at cost. The customer asks “how can you sell at cost, how do you make any money?” Answer: “I sell a lot of jackets!”'
If it takes 18 months to become a "jacket" (ie break even), then whether or not it's worth it depends on factors such as churn, cost of account servicing, cost of IT, etc.
Sure, but that's stating the obvious for anyone in the SaaS business.