My partner is an aspiring film maker, but knows how to parse a CSV in python and do pattern matching, he was looking for funding and needed to pull all of the "x.com" domains out of a giant spreadsheet .. for him, simple, export as CSV and string match the email field.
This simple skill alone, put him miles ahead of the other film makers in his class, the others were using "find" in excel and copy pasting, he was done in 15 minutes, the others took hours.
There's so many examples where account managers, secretaries, business analysts, chemical engineers etc benefit from simple data matching. They're not going to write the next facebook, and are not interested in a "programming" / "computing" career, but data extraction and simple programming is becoming a basic skill like reading and writing, and it's all good I say!