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Comment by Newky | Hacker News Reader

Read this as "Google Now" the product, please lowercase the now at least.

The fact that the title of the HN submission was changed to remove the word "now" shows that the word was also completely superfluous in the headline. Aren't headlines assumed to be contemporary, to be about "now?"

Yes, I did the same thing. Case is such a useful disambiguator in English... all the more reason to hate title case.

"... all the more reason to hate title case."

So just because a company uses an ambiguous term as a product name ("Now"), that's the final nail in the coffin of title case? Seems a bit silly to me...

> So just because a company uses an ambiguous term as a product name ("Now"), that's the final nail in the coffin of title case?

There's nothing ambiguous about the product name. Title case is the source of the ambiguity (and its not specific to particular product names, it happens anywhere where a title is an English sentence in which obliteration of the normal capitalization distinctions creates ambiguity.)

And that's the problem with title case -- it obstructs, rather than facilitates, clear communication.

I always assume the iPhone articles here are about this:

http://en.wikipedia.org/wiki/Linksys_iPhone

I strongly agree with ScottWhigham in this matter. If anything, I have a problem with the fact that every word im the English Language gets assigned to multiple IT products, movies, books etc. which inevitably leads to confusion.

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