I had to read your reply a few times. I thought you were accusing me of having my own sidebar of shame.
So you think the Daily Mail tactic is kinda like, Hide in plain sight?
So you think the Daily Mail tactic is kinda like, Hide in plain sight?
...
DM has been receiving some flack from their readers for it (the sidebar) so I suspect they are trying to make up for it but ultimately knowing it draws eyeballs.