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There's only incentive to be honest and accurate in your advertising when your potential customers have the wherewithal to tell the difference. Economists have studied this in terms of online dating and used car sales.

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Put another way, there is incentive to be honest and accurate in your advertising unless you think of yourself as very similar to a used-car salesman or someone who regularly lies on online dating sites.

I love the comparison to online datnig and usad car salesman...that's not what I want to think of when I think of Apple products.

I'm talking on the level of game dynamics and what economists have studied. I think you're talking on the level of joe-sixpack's emotional associations with those examples.

No thanks. I want the discussion on the level of the former.

My emotional associations with economists are more positive than my emotional associations with Joe Sixpack, so I will assume your argument is correct.

It's not an argument. It's a mention of something I saw in passing which might be of interest. Thanks for revealing your unspoken biases and proclivity to prejudge.

As it happens, I have 3 Macs and an iPhone.

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