So, they are just whining because they can't solve this "technical problem" with legal mechanisms. Apparently they lack technical chops to continue to "serve relevant ads".

Therefore, I offer my services for a measly 10 million dollars per year to employ my skills to:

* Fend off adverse technical proposals.

* Coalesce around market-making implementation guidelines and creative standards.

* Create common ground with developer to reduce costly friction in the content delivery chain.

* Share best practices that foster audience growth.

* Generate industry-wide research and thought leadership that would solidify Interactive as the leading consultancy

* Create countervailing force to balance power of other free software, privacy advocates, and de facto internet standards groups.