Here's something to ponder: When Bill Gates retired as CEO in 2000, imagine that the board of directors hadn't chosen Steve Ballmer to replace him. Instead, they chose a CEO who stuck a sign on his desk saying "Windows and Office Development - nothing else" and then went to sip cocktails on a beach in the Bahamas for the next 13 years.
How much more would Microsoft be worth now?
I think Ballmer's alpha-male personality has blinded him to the 'do nothing' option. He loves the thrill and prestige of investing billions of dollars in new projects and is therefore biased against doing nothing and letting the shareholders keep their money.
And when he does 'do something' his execution is often flawed. Here he is in 2007 talking about the new iPhone: "Would I trade 96% of the market for 4% of the market? (Laughter.) I want to have products that appeal to everybody. Now we'll get a chance to go through this again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get." [1]
[1] http://usatoday30.usatoday.com/money/companies/management/20...