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Adjusting that for inflation, it's worth approximately 70% of that (based on 43% cumulative inflation 1998-2013).

Does this take 3 stock splits in to account as well?

The charts on Yahoo Finance (very good website, btw - I'm unaffiliated) adjust for splits. This is why you don't see any discontinuity on split dates.

Yes. No dividends for most of that period too, which usually compensates for inflation.

Most being the first five years of the fifteen year period? It looks like their dividends started in 03 and have only been increasing.

So look at total returns for the past 15 years. Would you have been a happy share or option holder?

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