Let's look at the history quickly: Linus sits down to write an OS as a hobby. It's a huge success and he shares it for free with everyone who wants to use it. Some big corporations like Intel see how good the thing that Linus has made is, and they employ people to help him out.
They then turn around and say Linux is now a big corporate project, and Linus needs to watch his manners? Fuck them, they wouldn't have Linux without him. It's beyond rude for these people to demand Linus fit their corporate culture. I'd say they are welcome to communicate privately with Linus - with a lot of respect owed to him - and convince him to the merits of behaving differently. But to go to the press and make a public statement on how Linus needs to change himself? It's simply disgusting.
Linus is free to act however he wants, and anybody dealing with him is free to walk away. They won't though - Linus has shown incredible ability in managing contributors and also great 'taste' in keeping the kernel working smoothly. This article, however, is plain rude.