Ask HN: What's your process to run a social media marketing campaign?

I'm curious to understand what's your approach to promote your startup/client on social media (social media marketing). What's the process that you do every day/week to maintain it?

Like "Collecting thematic blogs in Feedly + share with Buffer" or "Looking on Google for interesting content + shar with Hootsuite", and so on.

Please upvote the answers here, or create new ones.