Since launching my startup recently I've discovered that SO much success in marketing comes down to luck.
The best way to increase your chances of luck? Work smart, work hard and keep showing up.
The best way to increase your chances of luck? Work smart, work hard and keep showing up.
We've been working on product for a very long time, and things didn't start to click until we started being social and talking to others in the industry, helping others out and getting helped out.
Much of the sharing that took place around our products came out of a few new relationships with others. We made an effort to meet new people, so I wouldn't exactly call that luck...
The more we show up, and participate, including writing...the more traction we get. It's amazing how easy it's been once some momentum kicked in!