And it was a "whim" and his idea was to write a journal (which presumably gets page views) and so he gets one, and now he's publicly returning it, and getting lots of page views and his money back. All in all, the cynic in me thinks things are going as planned. He is effectively out no money, and yet he's picked up a bunch of traffic. Internet win.
This guy actually does that for a living. He is currently testing a new product called Helpouts that allows you to charge for support using Hangouts in G+. Looks mildly interesting and more useful then Glass.
I can't see anything about helpouts on that site. It might be useful for a friend. Where did you hear about it?