He's part of the parallel universe in silicon valley (physically, and in spirit) of people who hold seminars, arrange mixers, make blogs, write twitter posts, and generally act as a big sideshow and social group for 2nd rate startups and their entourages.

It's a surreal place filled with the same people at every event (and linked on every blog or re-tweeted on every tweet) who seem like they must be important, but aren't.

Sometimes worlds collide and Tim Ferris does a talk at Google (or TED - WTF?) or Tara Hunt doles out free beer at a conference room at Yahoo!...

In my experience unless your girlfriend is working for one of their boutique PR firms you can safely avoid everything about this world.