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I think these companies would work with Tim for just the exposure and press.

This is why he wants to preferrably be first money in. It's smart. He needs to be careful though. If he does this and a high valuation is had for future money but the company doesn't do well, then VCs will be cautious of future hype.

Maybe it came out undervaluing Tim's help (which is worth much more than 100k), we share the exact the same opinion. I'm sure that with Tim's help, any startup would get a huge investment within weeks.