What happens to data when a Web start-up dies?
news.cnet.com
news.cnet.com
http://www.theregister.co.uk/2003/11/15/hungover_cnet_wakes_...
This I like. It wouldn't fly for all companies, especially as you get larger (or get bought), but it's a really nice simple idea. I'd imagine it creates an awful lot of trust between the company and the users, which is always a good thing.
This is one of those things that I've thought through a little bit. What seems like it might set up the right chain of motivations is to have the code in escrow where it can be licensed for a pre-negotiated fee and after n-years would become open source.