Completely off-topic, but oh-my-god if the Guardian mobile website doesn't look so much better on a desktop browser than their non-mobile website... I thought they'd had a redesign for a moment.
People on this site are thinking about this stuff. Working on it. Some for evil, some for good. I'm curious what this'll all look like in a few years.
I did turn off requestpolicy, ghostery and noscript to check if there was additional crapola I was missing and it didn't seem all that different but I did notice 30+ cross-site requests, none of which added to the usefulness of the page.