But they have not communicated this to the community, all the community has seen is half-hearted attempts to contribute (to projects that they where going to get rid of anyways) and sporadic design changes that went to far away from the vanilla experience of gnome (making it feel fragmented), and then ultimately replacing fully functional software (with software that's full of bugs and obviously not stable yet).
Now, in the normal Linux community world, everything above seems like total madness, unless as stated in the first paragraph your endgame was all along to replace everything to make a unified product. If they only communicated this, I think they would have gotten alot of support and understandig instead of alienating them selves.