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So basically, she gave the book a "soft launch"--and only put the PR machine behind it now that its position as well-reviewed has been cemented. Entrepreneurs in some other industries could learn from this :)

exactly! well put

She hasn't really had time to write many more. The writers who churn out books at that pace actually have other people do the writing for them.

That's actually a great point. The cynic in me wants to believe this.