Creating Your Own Deadlines and Setting Aggressive Goals for Your Business

I think it really does depend on the company, culture and how it's approached. If you have everyone working towards the same goal and focussing in, I think maybe it can work.

However, I've been on the receiving end of very unrealistic goal setting. It's completely demotivating.

I'm sure there are scenarios where it can and will work, but in my situation it most definitely does not. All I would say is, be careful!