Clearly, this is not always the case, and obviously complexity doesn't lend itself to nice 10 word summaries (hat-tip to Jed Bartlet), but equally the choice of language used and the pace of arguments can make a huge difference. There is no need to use "big" words, when simple ones will do just fine. There is no need to use technical language in place of standard vocabulary where it adds nothing to further your ideas. Don't "hit the ground running" but introduce a new idea with an analogy, or a toy example.
Write papers so humans can understand them - often the science being portrayed is complicated enough, there's no need to further complicate your ideas to the point where you leave English speaking audiences trying to decipher the message, let alone what foreign readers must think.
The best papers are the papers you can read abstract-to-conclusion without stopping and asking yourself, "What does that mean?". This is all too rare an occurrence for me. /rant