The site does imply (and this may not be true) that someone always gets a commission on every purchase through the site. So if I want to buy a new camcorder, maybe I could ask a friend to be an "expert" and we could split the commision? That may be a strong initial incentive--effectively its a discount over a direct buy amazon.com.
This would seem to be an exploit, but it may still be a win-win-win for the friends, amazon.com and browseology.com.
Later down the road, established experts may be able to create real value for potential shoppers. I like the concept of being able to "shop" for my salesperson. Often time I go into Bes..err.."a big electronics retailer", hoping to get expert advice on a product but get stuck with a sales staff that can't answer my questions.
I would actually feel good about awarding a commission to a sufficiently knowledgeable salesperson.