"The Perfect Store" is a book about the early days of eBay. The primary takeaway for me was how they deliberately went to swap meets, flea markets and garage sales all over America — especially the rural flyover states — and talked to people. They identified the key influencers and flew many of them to California to be given VIP treatment. Those folks returned to their communities as true believers and encouraged their flock to get on the train. 15 years later that investment paid off more than any of them could have hoped.

That said, I suspect that there are many founders who would be open to taking the show on the road. It's incredibly daunting to know what that looks like, or where to start. I feel like it's not laziness, just unknowable to people used to tech communities and test suites.

To that end, my friend Ted and I think we've figured out how to help these founders take the leap and get in front of real people. Those people might be clients, developers or community leaders.

If you're interested in what we're doing, let me know. I'm happy to answer any questions you have, here.

And if you need help with hard problems, you should definitely call Ted: http://usistwo.com/