>Clicking through to get a quote, the site seems merely like a referral site (just an aggregation of links to other sites by area code) -- are you considering adding any price-showing features?

At the moment I'm using a company called surehits to provide the listings, and the info they provide is very basic. I do have plans to create a far more interesting platform for connecting customers and insurers, but I decided to keep it very simple to begin with and take the project in steps. My day job keeps me busy so I didn't want to bite off too much for this side project. I've started a few other projects in the past that I didn't finish and I didn't want to do that again.

I do like and appreciate your suggestions and have copied them down - thanks!