This made me frown too when I read it in the article (talk about reactionary!).
Monsanto really does seem like the quintessential "evil corporation".
I do like broccoli though!
I appreciate this line or work - it is truly real research. But why does Bjorkman "cringe" at using more advanced technology for genetic modification, as mentioned at the bottom of the 1st page? I wish the article would discuss his reasons.
I think they're saying that "food purists" and critics (who are generally fine with Bjorkman's science) cringe at the idea of genetic engineering.