we're doing some CRUD and a lot of crawling and scraping at Outpost (http://outposttravel.com). I don't think CRUD days are numbered just yet - all you need is a problem to fix.
In the words of Clayton Christensen, once you are big and popular companies with better distribution and operational efficiency will thank you for proving that particular incremental innovation valid, and will inevitably step on your toes.
That or, your margin will always have to remain low because you will be a second player in the market. I mean, compare simple CRUB companies with the new hardware ones. Let's pick gaming companies like Oculus Rift, or the Omni on Kickstarter. They each spent about 2-years developing and their technology is not incremental innovation -- its a great shift.
I worry that all CRUB services, other than the ones that deal with big-data (i.e.: use Hadoop, or Casandra) are incremental innovations at this point.