While that saying might be a tad unjustified, I find that their products are often purchased by people who don't do adequate research into other headphones that might suit them better. I often see people wearing the "QuietComfort" brand headphones in situations where they gain no benefit from active noise cancelling, although for all I know they could be heavy travelers and only own a single pair of headphones. But honestly, a comparable pair from another brand would run them $200 less...