3 Things you need to know about China - FoundRead
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"The Chinese" are in fact pretty diverse, just like Americans. Though web usage is currently dominated by the young gamers, there are many growing niches in the Chinese population. As more people hop online, their patterns of behavior and usage will change. To attempt to understand Chinese users in three simple bullets is doing no one a favor. But to add injury to insult, these bullets were compiled after an interview with someone who didn't even go to the major mainland cities. That's like trying to summarize Americans' web behavior by asking someone who went to London, Toronto, and Miami.
If you really want to serve that population, just go to China. It's not Iraq. It's easily accessible and if you stick to the major cities, you won't even really need to know Chinese (hiring a translator isn't a big deal either).
http://en.wikipedia.org/wiki/Tsinghua_clique
I imagine America would be a little different if it was ruled by engineers.