100 calories of Quinoa
http://www.wolframalpha.com/input/?i=83+g+quinoa
100 calories of Oatmeal
http://www.wolframalpha.com/input/?i=26+g+oatmeal
However if you look at the vitamins, oatmeal wins.
I also wouldn't call Quinoa a super food, but it does fill a gap left by other grains and is definitely a worthy addition to a healthy balanced diet.
The vitamins is probably missing data-- Vitamin C is biochemically critical, so a plant would have some amount of it.
See http://ndb.nal.usda.gov/ndb/foods/show/6359?fg=&man=&lfacet=... and http://ndb.nal.usda.gov/ndb/foods/show/1866
http://food.vegtalk.org/nutrients/cereals/protein.html
It shows that some products, like wheat durum are richer in proteins but with the almost the same amount of calories.
[0] http://ajcn.nutrition.org/content/76/6/1207.full (note - this was just a quick google, I'm no expert in this area)
The "correct" macronutrient values with some comparisons:
Quinoa: 368kcal / Protein 14g / Fat 6g / Carbs 64g
Oats: 379/13/6/67
Regular pasta: 360/12/1/72
Couscous: 361/13/1/72
"Quinoa is a low-calorie, gluten-free, high-protein grain that tastes great." says the author.
It's low-calorie compared to butter maybe, and high-protein compared with a cucumber. But compared with the usual suspect of dinner alternatives like pasta or couscous it's just the same. Just by looking at the macros, there's no need to buy quinoa, especially if it's more expensive than other options. This is of course disregarding that it's gluten free and not looking at the micronutrients.It's gluten free, which is important for some people (a lot if you buy into wheat belly). It's another source of a complete protein, which is important for vegans.
Not all popular health foods get converted into crap. There might be unhealthy variants of these, but fruits, vegetables, legumes, fish and soy tend to be popular and healthy. I'd even say that processed foods which are based on these, like french fries, are better than those based on sugar (like a chocolate bar).
It's about perspective. In a world where people eat fabricated sugars and fat, you're doing a disservice to it. It is, categorically, healthy.
I'm afraid you've forgotten about what is, likely, the most critical piece of dietary advice in the past 30 years. Specifically, that unnatural trans-isomer fatty acids should never be consumed. Glutens, saponins, oligosaccharides etc are irritants; elaidic acid is basically toxic. Unfortunately, while some stable non-hydrogenated oils like palm oil have become popular, it seems that popular opinion at large generally forgot trans fats existed after 2009. They still exist and they're still really bad for you. So don't eat french fries, is what I'm saying. Or other deep-fried things from restaurants that haven't eliminated hydrogenated oils from their cooking. In-N-Out is ahead of the curve on this. Five Guys is as well.
>"Probably better than processed food"
Originally that sentence just said "probably better than rice", and was modified until it sounded silly...
Gluten is most likely not the problem for most people with digestive problems, although there is a strong belief that gluten is bad.
The most likely reason why many people have problems digesting wheat, is because it contains fructans. Nobody can digest it, but it causes more problems for some than for others, e.g. if you have IBS (which about 1 in 7 people has). Spelt, an ancient variety of wheat, also contains gluten, but has low levels of fructans, and is thus more easily digested.
There is a pretty well-researched diet for people with IBS, called the Low FODMAP (Fermentable Oligosaccharides, Disaccharides, Monosaccharides, and Polyols) diet. It tries to reduce the amount of complex carbohydrates (which are not easily digestible) from the diet to a level where they do not cause digestive problems.
Unfortunately, it is not widely known yet, so a lot of people buy into all kinds of wishful thinking (that often comes with a price tag).
Have you seen kale chips and vegetable chips? Apparently the only way to convince people to eat their vegetables is to fry it and add a bunch of salt.
I agree with the parent, if quinoa actually became popular, the food industry will figure out a way to fuck it up.