This is hilarious. I get the feeling that the guy wasn't feeling it so much, judging by the commentary on the final day.

Anyway, it totally strikes me as a geeky designer thing. Two designers got together, and I think they just wanted to make a pretty website. (BTW, it's Wordpress. Does that make it better or worse?) The experiment was secondary and kind of fell flat, like when I spend six hours designing and building a custom blog platform/template and then only post one or two things on it.

They've just started publishing:

https://twitter.com/jessicawalsh/status/354987513053585408

https://twitter.com/timothyogoodman/status/35499301902549402...

I don't think so. From the facebook links, it has only recently started.

Good point, it needs a date published along with the day it actually happened.