Actually, once we started getting into the market, we found that most do not know they need to do regular, offsite backups.
Consider the some examples:
* An older photographer who grew up in the days of film who has just transitioned over to digital.
* A homemaker who is trying to add some much needed income for her family, with a passion but no formal training.
* A well-off software developer who moonlights as a photographer for fun and a little extra money.
Of those, only the third has been exposed, formally, to correct data backup procedures. The others are likely to keep their photos in folders on the desktop of their laptop.
Furthermore, photography is not a very lucrative profession for most photographers. That limits the amount you can charge. Our original pricing was much higher, but we realized that would be problematic, considering the average photographer brings in around $30k per year.