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I despise this UI trend, if I really want to read a page I will jump into Chome's Inspector and fix the CSS. Otherwise I navigate away.

I look at it and think some web designer really thinks the network logo staying on during an entire television show was a great idea. I just hope they don't start having animated ads drop down from the bar every couple of minutes.

It is a waste of screen space. Something that the UIs of chrome and firefox (and probably other browsers which I don't use) have tried to improve upon in recent years. What the browser giveth, the web designer taketh.

While this is probably not too helpful, I didn't even notice the problem on that site because I use a portrait-oriented monitor for my web browser, the entire page was visible without scrolling.