The 3 Books That Teach New Startup Founders What They Need to Know NOW

I'm a fan of The Innovator's Dilemma but I don't really see it as an essential book for startup founders. Maybe for intrapreneurs...

If I were putting together a list of essential books for startup founders, I'd go with:

1. The Four Steps To The Epiphany

2. The Startup Owner's Manual

3. Business Model Generation

4. The Art Of The Start

5. Blue Ocean Strategy

6. Crossing The Chasm

And yes, I do realize that (1) and (2) are largely the same book. But there is enough difference that I'd actually recommend people read both, especially if they're doing enterprise software startups. For consumer facing webapps or something of that nature, I might drop TFSTTE in favor of just TSOM.