Introducing Yelp Platform Transactions Made Easy, Directly Through Yelp

> We’ll be rolling out Yelp Platform category by category, beginning today with food delivery and pickup. Starting now, people can order food directly from a select number of restaurants supported by delivery.com and Eat24, like NYC's Harry's Italian Pizza Bar and Layaly Mediterranean Grill in SF. Eventually, consumers will be able to order whatever meal they’re craving for delivery or pickup at thousands of local restaurants across the US, directly from those businesses’ Yelp listings.

So here's a question: will Yelp reviews start to become weighted towards being more positive if they use this service?

Do you guys think this will create a conflict of interest? Kind of like the conflicts they already have with advertisers and positive reviews and non-advertisers and negative reviews?