"... she brought a “product perspective” to Google’s developer tools, insisting that, although they were only used inside the company, they should be treated like like products used by the world at large. “She bootstrapped a new charter for the team,” he says. “We had to think of these as products used by other Google engineers — and she brought that attitude. We had to think of them as cohesive things, to give them a nice presentation. That had not been the focus before.”"
focus, perspective, think of as product, bootstrap, charter, cohesive, team... 7 large ones in BS-bingo.