Drizly's Secret Weapon that Makes Alcohol Delivery a Reality

"Before it launched in private alpha in March, Drizly formed a vital partnership with Gordon’s Liquors in Watertown. Gordon’s is currently the main store out of which Drizly’s deliveries originate. The service delivers to most of Boston as well as parts of Brookline, Newton and Cambridge; however, Drizly is looking to expand their liquor store providers and delivery zone very soon."

This is what will put Drizly under in the end, the liquor stores in those towns who are not part of Drizly will complain to the municipal government and then all the laws they were afraid off will suddenly appear. Local brick and mortar stuff is still really expensive and profits are still marginal and they are often owned and run by people who aren't qualified to do anything else, so if Drizly thinks the other liquor stores are just going to roll over and get 'disrupted' when they can protect themselves with a phone call they're delusional.

Good point. Gordon's is an old-school operation as well. One of the owners tried his hand in the startup business, so Drizly was a perfect match with Gordon's. If laws are instituted to prevent Drizly from delivering alcohol with their app, how does that happen without also putting an end to the brick and mortar stores current delivery operations? Right now Drizly is huge in Southie, which has liquor stores that will deliver to their local customers already. How do they single out Drizly? It is very much like the UBER/Cambridge standoff. In the end, UBER won.