Failure to communicate up front and in advance the likelihood and nature of this... "situation", is in some ways even more unacceptable.
Many/most parties could probably cope with it reasonably well -- if they were told in advance that it would occur.
Upgrade over the weekend. Let customers know your systems will be experiencing some planned downtime. Etc.
Come on, Google. You claim to be supporting businesses. Well, act like it! Among other things, this means communicate, before the sh-t hits the fan.
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P.S. This situation isn't even asking for a dialog. Just Google's communicating some information -- what's really gonna happen -- up front.
Sometimes, your marketing needs to take a bit of a hit, for the sake of your customer.
I've little doubt that most of the engineers there respect this. We have to deal with such situations every day.
If I were particularly direct, I might suggest one of them go over to marketing with his/her "stomping" boots on, until they come to understand this point.