29-Year-Old Gets $15 Million to Decipher Song Lyrics
finance.yahoo.com
finance.yahoo.com
But once they started talking about Sandberg and Andreessen annotating books, speeches, reports, etc... that has to be where they're headed. I can see some sort of monetization strategy there.
If the site focus eventually shifts (and I doubt this was planned from the beginning) to "true experts explaining things," I can see a lot of potential there. Maybe not "bigger than Google," but certainly far "bigger than a lyrics explanation site."
The founders court popularity as their primary business function, and they hype Rap Genius lavishly.
Monetization is completely an afterthought.
I am convinced that Rap Genius is the purest consumer play.
But I've found Rap Genius useful recently for finding explanations of poems by Yeats,Wordsworth and many others. The convenience of being able to see the explanation right there without having to scroll or navigate away really helped me get into the poetry. I can see this approach being extended into many other areas.
Theres a lot of potential in the idea of being able to annotate select parts of a document instead of having to comment on the whole document. I think we need an annotator for the web. Maybe it would work as a browser extension and users could annotate any part of any website with extra comments , photos etc.
Another approach might be to develop an embeddable widget which could allow anyone to annotate any part of a web page.
But I couldnt figure how to handle changes to the original document if the model isnt under our control.
I'd throw you a quotation about the Power of Language, but I'm sure you can imagine it already. This site marks the end of 19th / 20th Century propaganda, which relies on an ignorant audience to swallow the lies without being able to fact-check them[1] (e.g. The Protocols of Zion or the "re-imagining" of Founder Father's texts to be anti-Semitic or (to be even) the notion that America was founded as respecting all of its citizens as equal - you'll want to read the 13th closely, you're all breaking the Law somehow, which is the hack they're going to use on you).
Modern Propaganda doesn't do this: it uses truth, but with hooks.[2]
The More You Know.
Footnotes, because I forget that not all readers share similar thought patterns:
[1] If this is true, what does that tell you about the content of most mainstream American News, and its consumers, and the future of these companies? [2] Is my statement propaganda? Answer: of course it is, everything you consume online is.
http://tumblinerb.com/post/34418855275/on-genius-and-geniuse...
Does RapGenius have the proper licensing to republish these lyrics?
Nope. I'm always a bit surprised this never gets brought up.
Is that what the funding is for?
Doubtful. If it was, they would have licensing by now - and you don't need anywhere near that much money for it, countless smaller sites have licensing.
Lyric websites have been shutdown many times for this.
Yup. Most of the big "illegal" lyric sites are outside the US, but RapGenius is not. Should be interesting.
Monetization will come in time. But first, they need to be sure what they are creating.
Bigger than Google, yeah ok. $300 billion market cap, $50 billion in cash, $50 billion in sales, within 15 years.
The outcome for Rap Genius is far more likely to be that of a Hunch, than a Google. I've yet to see anything about Rap Genius that suggests their technology or approach will yield such a breathtaking commercial windfall as Google. Even their reach is pretty mediocre for a nearly three year old service (speaking in terms of the huge future outcome they pander to for headlines). See Pinterest for a comparison on size (they're 15 times larger than Rap Genius), and those guys don't go around claiming to be the next zillion dollar company. Zero chance Rap Genius can springboard that to Google like results. Google was at the center of the most important Web utility of its time: the ability to accurately and quickly find anything online; and their technology was mind boggling good. Rap Genius is more like Wikipedia - it's a content solution provided by the user base, and there isn't anything earth shattering about that (see: Answers.com or Quora).
I'd say that within 24 to 36 months they'll pivot or be sold. Reality usually hits like a hammer when you proclaim yourself the next Google (or Facebook).
Not as big a winner as they thing though but that posturing may just be due to having been in fundraising mode or preemtively positioning themselves as a juicy aquisition target..the mentioning of Instagram among Facebook, Google, Wikipedia was rather strange.
"Annotating stuff in a way that doesn't suck" and "getting stuff annotated by others" are two major pain points that they seem to solve rather well. The rest is automatic as long as they can figure out legal hurdles in the domains they want to tackle. If they can't they'll be the Napster and someone like Amazon will probably build the iTunes.
Annotations by domain experts/creators is probably the biggest thing. Basically allows them to extend certain products i.e. deluxe editions of books with annotations from authors (like those director/actor comments tracks for movies)
When I started picking up programming, I learned by copy-pasting code bits from everywhere, and reverse-engineering it to fit my learning projects. If, along with that, I could have gotten thorough explanations for each block of code I copied, I feel I'd be much more proficient in understanding the "why", not just the "how" of programming.
Having this kind of commenting mechanism on Github would be fantastic.
Seems to me that Rap Genius is corrupting that concept.
A lot of lyrics are full of obscure references and complex ideas not easily understood. Perhaps especially in rap. So explanations save you hours of work in trying to understand and appreciate the lyrics. For example: http://rapgenius.com/Lupe-fiasco-dumb-it-down-lyrics
Glad to know it isn't just rap, but then the name is very misleading.
Starting out in rap made a lot of sense. Rap has more lyrics than most other genres and also includes a more unique vernacular than other genres. Whereas many rock lyrics are purposefully vague and open to interpretation, rap tends to be more literal and straight-forward, but also requires some familiarity to understand its lyrics. A lot of this stuff can be easily explained with annotations.