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This post is simply factually incorrect.

The Apple brand was built by products, but the "Designed by Apple" ad is just another version of "Think Different." Apple continues to make products, and product ads. This is in addition to it.

So "brandism" hasn't crept in, anymore so than when Steve Jobs was there.

The OP's entire point is complete bullshit and a silly, juvenile metric of the companies health.

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if you read more of the OP's blog posts, he continually points to "Think Different" as a notable exception in Apple's history of avoiding brandism in its advertising during the Jobs era

So, Jobs gets a free pass, but Cook doesn't?

Double standards and ridiculousness.

If they KEEP doing it, he has a point. Until then, he doesn't.

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