Yeah I'm thinking it's mostly just buzz and the aftermath of SXSW. A friend did point out that it's good for if you're in the city and want to know if friends are somewhere close. This however does not apply to my 90s Zack Morris phone.

I compare it to those overly hyped bands that you only hear about either at SXSW or around awards shows. They never get a good record deal and fade away very quickly.