I learned about DigitalOcean from advertisements. I saw the ad, read the site, and their advertising convinced me to try them. They were much newer at the time so I didn't have anything else to go on and never heard of them before. To me, for my preferences, DO is a strong competitor to Linode but what kept me from moving my important projects to DigitalOcean was the reputation of the Linode brand. So its hard to separate the advertising from other information from other sources.
Apple's "it just works" campaign led to me getting my first Mac. I identified with the issues they brought up in the ads, switched, and found out I really did like Macs better. Now, Macs aren't without their own set of problems so when it comes to what would make me choose a Mac over a Windows PC, those intangible, marketing-speak little things is what gets me.
A lot of people try to act like they're above all that but I can't believe that. I know we all hate to think we're swayed by advertising because we want to protect our individuality. I feel like I can still be an individual even if I buy into some marketing.