E-Commerce Start-up Launch Guide

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Does anyone know where you can find a guide to launching a new E-commerce website and driving sales straight from the start?

I am not looking for a guide to building a site, but what to do for an awesome launch.. Traffic etc.

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I think ecommercefuel has some information on this. The owner of the blog is around on HN. It mostly focuses on drop shipping, though some of the information may be applicable.

On Shopify's website?

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