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Hey! I am also in this position, where I am eagerly doing so much marketing everyday hoping for a hockey stick growth.

I've always thought startups has to have this hockey stick growth, because if we're going to fail, it's better to fail fast than spend another year not growing rapidly.

But where would you draw the line? Would having a growth that generates enough revenue to cover operation cost enough?

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I think it depends on the type of business. Our model was retail so didn't require a critical mass of users or a repeat behaviour. We knew customers loved our product so the challenge was to finding ways of reaching more IG users. If you have a risky and expensive to test hypothesis, I imagine big growth will be something you'll look for to validate whether it's a worthwhile pursuit.

That said, most startups experience plateaus and dips. These are the moments that truly test the fortitude and resolve of the team.

Can you give some points on how you reached these customers? I have a product right now that my target audience (new mothers) love and could use some tips on accessing this audience that I'm probably not thinking of.

Sure. Drop me an email.

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