After reading the article, I am slightly disappointed. This is about banners on homepages, not people carrying signs through the streets. Please don't underestimate what actual protest in the streets can do, especially if it appears in unexpected places or in unexpected social circles.
And don't think that there is no precedent for street protests against internet policies either. Remember that the turning point for ACTA was the moment when the people of Poland took it to the streets. [1]
[1] http://translate.google.com/translate?sl=de&tl=en&js=n&prev=...