Moral of the story: they should never have built Google Reader in the first place?
I could use my choice of clients on different platforms and as Reader was effectively a monopoly, all the clients would sync with it, allowing me to view the same list of feeds whereever I was - and more importantly, keep those lists up to date with new feeds, and which articles I had read.
As a business owner I pay them through adwords so I don't expect them to shut it down any time soon.
The problem with GReader is that the industry never bothered to produce a quality alternative until now.