Since the polite version didn't work, here's the scoop:
The CEO[1] of this start-up has a long back ground in the Advertising and Media Relations industry[2] and still works in his this field on current projects[3].
In this light, asking if this was viral marketing was entirely valid, and could have brought him work. Instead, abuse of the "down vote" system occurs (my second post removed this complaint, as the FAQ stated it shouldn't be referenced: however, I feel it should be acceptable to do so now).
shrug I'll ask a third time: is this really a product, or is this viral marketing?
[1]http://fr.linkedin.com/in/gnadaud/en