Give me $600,000 and I'll double that 2 million likes to 4 million likes. Does that add any value for end users of the State Dept. (i.e. taxpayers)?
Given that the State Department is the authority that issues visas for travel to the US, operates embassies and so on, a lot of the end users are not taxpayers.
Why does anyone care about fans/friends on facebook. Such a waste of our societies capitol.