I think for that middle market you have to look within your organization. At my last job I ran an intro to procedural literacy (i.e. coding) tutorial for PMs, artists, and even accountants who wanted to learn a little bit about how to program (or even what kinds of problems you can use a little scripting to solve). I used Processing and ruby, and people generally seemed to enjoy a quick dive into it.
So this is aimed at more at "coding literacy" than being able to actually use code to accomplish something. Perhaps the answer is less focus on syntax and more on how the pieces fit together. eg. what is an API? Why would your app want one?
Here are some real world examples of how it is used in a simple web app.
Agreed. Most business folks don't know the answer to that. And given the booming tech industry, many of them are switching in from non-tech roles. Suddenly they find themselves needing to ramp up fast.
Unfortunately, none of the online courses I've seen teach this.