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Though continuous design makes sense on paper, I am skeptical about the practicality of it. It was a big jump for developers to move to TDD & continuous delivery practices. I think unless a set of designer friendly tools and practices emerge, NoPSD requires a bigger cognitive "jump".

I for one am rooting this movement goes forward, since I like most did suffer the PSD to HTML cycle overhead.

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Highly practical.

More than just making the design process much more conducive to iteration, you also have a designer doing the implementation. This is great, because it means that you no longer have to explain that a certain design treatment can't be done in code. Moreover, if there's a problem with the experience of using a certain element, the designer can change it on the fly with little overhead.

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