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I'm not sure if you're being ironic because you answer your own question. A newspaper wants content that is different from its competitors. It takes little effort to "comb through the video" to grab another screenshot. I also find it odd that everyone is using the same still.

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A newspaper wants content that is different from its competitors.

Except in this case the Snowden image is not "content". It is an icon: visual shorthand that catches the eye and identifies the topic. In a story about a corporation, they would use that corporation's standard logo rather than a unique picture of the generic corporate campus.

All of the pictures of Snowden's girlfriend in various poses and states of undress? Now that's content.

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