Here, quick Google search found this:
http://www.nydailynews.com/news/national/nsa-leaker-edward-s...
and this:
http://tpmdc.talkingpointsmemo.com/2013/06/girlfriends-blog-...
Except in this case the Snowden image is not "content". It is an icon: visual shorthand that catches the eye and identifies the topic. In a story about a corporation, they would use that corporation's standard logo rather than a unique picture of the generic corporate campus.
All of the pictures of Snowden's girlfriend in various poses and states of undress? Now that's content.
I guess there's a bell curve. At one end are the extremely privacy conscious with no-online presence and at the other are the people plugged into everything. Do start-ups want to grab the hump of the curve? Or do they want to target the careful users at the lower end?
[Sites such as Hacker News don't allow you to edit, much less delete comments once a certain time has elapsed].